CS 04
WOODY CREEK

RUGGED
YET REFINED

 


Woody Creek Distillers had been around for 10 years making award winning spirits up in the Roaring Fork Valley, just outside of Aspen, Colorado. They had grown their distribution, but were lost in a sea of brands that claimed local, batch, craft, authentic, etc, etc.

A classic case of brands in a commoditized category all communicating the same product attributes, rather than building an emotional connection with their consumers. And though they had a truly compelling story to tell, would anyone want to listen to another story about ingredients, process and place?

Well, we thought they would if it was William H. Macy, neighbor, frequenter, and fan of Woody Creek Distillers telling the story.  Starting with a package redesign to bring the brand together and enhance its presence on-shelf, we then created a long-form film with cutdowns, social assets and on-premise signage to drive awareness and distinctiveness to the Woody Creek brand.

And, people responded. Sales were up 44% in the first year we introduced the campaign. We’ll drink to that.